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Integrated Fundraising Strategies | Direct Mail & Online Acquisition

About Us

NOVA Marketing Solutions and its award-winning parent company HSP Direct, form an elite, conservative, political fundraising company based in Ashburn, VA. Named one of INC. Magazine’s 5000 fastest growing private companies in the US for three years running, we offer dynamic comprehensive, direct marketing solutions.

We pride ourselves in honesty, integrity, and the best quality lists that reach your targets and maximize your returns. Established in 2001, we have over 40 years of combined, proven expertise in List Management and Brokerage services. Our strategic partnerships allow us to leverage the best donors, top lists, fulfillment, data services and award winning, creative agencies in the industry.

We specialize in:

  • Presidential Campaigns
  • Senatorial Campaigns
  • Congressional Campaigns
  • Conservative Campaigns & PACS
  • Commerical Groups
  • Non-profits, Charities
  • Pro Family Groups
  • Historical Groups
  • Military and Law Enforcement Groups
  • Senior Groups
  • Tax Groups

Mark Clark, President


Mark Clark, as President of NOVA, leads a seasoned team of accomplished direct marketers specializing in multi-channel marketing solutions, donor acquisition, national fundraising and donor management. He is an integral member of the HSP Direct Management and Leadership Team which drives one of the most dynamic fundraising agencies in the industry.

Prior to joining NOVA, Mark spent four years as Vice President for a Beverly Hills based Film and Television Distribution Company, heading its Acquisition and Production divisions. As a member of the Direct Marketing Association, Mark oversees all marketing campaigns, donor segmentation analysis, branding initiatives and marketing compliance for over 45 national fundraising organizations.

Zachary Carpenter, Director of Brokerage


Zachary Carpenter started with NOVA List 9 years ago as a Broker. Over the years, he has developed an expansive knowledge and understanding of the list industry. Zachary has played an essential part in our company’s growth; sourcing new lists, developing our account associates and building strong relationships with our vendors. He brings a strong managerial style and business sense to NOVA and is now our Director of Brokerage.

Ferrin Caldwell, Operations Project Manager


Ferrin Caldwell is fairly new to the list industry having started at NOVA in 2013. She brings accounting and analytics skills to the company having worked as a Financial Analyst for 3 years prior to joining the NOVA team. She is an integral part in the team’s day to day operations. She enjoys playing volleyball, coaching and working on her golf game. She’s originally from Upstate New York and now resides in Reston, VA.


 List Brokerage:

Adam Sprecher, List BrokerNOVA_adam

Adam Sprecher is a List Broker for the Brokerage team at Nova List Company. Before coming to NOVA, he was a member of the Koch Associate Program and also completed the Koch Internship Program. In 2013, Adam graduated from Grove City College with a degree in Entrepreneurship and a minor in German. He loves basketball, hiking, and supporting the Denver Broncos. Originally from North Carolina, Adam now resides in Arlington, Virginia.

Liz Thompson Krieger, List BrokerNOVA_liz

Liz Thompson Krieger brings a background in business management, marketing, design and customer service to the Brokerage side of NOVA. Since 2002, she has been a member of the Junior League of Northern Virginia and has served in multiple leadership roles. She is currently a JLNV Sustainer. Liz enjoys spending time with her family and staying involved in the community.

Michael Koziarski, List BrokerNOVA_mikek

Michael Koziarski is a List Broker for us at NOVA List. Prior to joining Nova he served as an intern at The Heritage Foundation. He graduated from Coastal Carolina University in 2013 where he studied History and Political Science. Michael was born in Northeast Ohio, but he grew up in Utah and South Carolina. In his free time, he enjoys reading, golfing, and following his beloved Browns, Indians, and Cavaliers.

List Management:

Michael Price, Account Executive


Mike Price brings more than 7 years of sales and customer service background to the NOVA team from various industries working in Northern Virginia including being a part of Under Armour management and State Farm Insurance as a marketing representative. He was born and raised in the western part of Loudoun County in Purcellville, Virginia and now lives in Leesburg, VA. He graduated the school of business at East Carolina University in 2011 with a degree in Marketing. Mike has been a part of the NOVA team since the end of 2013.



Robert Bell, Media Sales Account AssociateNOVA_Bell

Rob Bell brings 6 years of sales experience to the NOVA team. He worked in sales for Van Metre Companies and Scotts Miracle-Gro. He is a Virginia native currently living in Sterling, Virginia. He graduated from Virginia Wesleyan college in 2012. He spends his free time competing in road races and traveling.



Jennifer Ouk, Media Sales AssistantNOVA_Ouk

Jennifer Ouk is the Media Sales Assistant for NOVA List. She graduated from Virginia Commonwealth University in 2016 with a degree in Marketing and minor in Criminal Justice. She was involved in various student organizations such as the Zeta Tu Alpha sorority, coaching and playing on the Women’s Club Basketball team, and volunteering with the Special Olympics of Virginia prior to joining NOVA. You can find her rooting on the Wizards, enjoying a Nats game, or exploring the great hiking trails Virginia has to offer in her free time.

 NOVA Professional Pic

Evan Geary, Administrative Assistant

Evan Geary is the Administrative Assistant for NOVA List. He graduated from Radford University in 2017 with a degree in Management and a minor in Real Estate & Insurance. During college, he was involved in multiple student organizations such as Delta Sigma Pi, a professional co-ed business fraternity, and the university newspaper called The Tartan.

Our clients